The Academic Events Group, 12TH WORLD CONFERENCE ON BUSINESS, ECONOMICS AND MANAGEMENT

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Relational Social Capital and Women Entrepreneurs'Performance : The role of Women Entrepreneurs' Satisfaction and Innovation Mindset
Belgacem BCHINI

Last modified: 2023-10-15

Abstract


The aim of this research is to study the impact of relational social capital on the performance of women entrepreneurs, taking into account innovation mindset as a mediating variable and women's satisfaction as a moderating variable. After interviewing 260 Tunisian women entrepreneurs, we were able to validate the hypotheses using the MACRO PROCESS. Our findings can be summarized as follows: relational social capital has a positive and significant effect on women entrepreneurs' performance and innovation mindset. In turn, innovation mindset has a positive and significant effect on the performance of women entrepreneurs. The direct effect and the indirect effect of social capital on innovation mindset are moderated by women entrepreneurs' satisfaction.

After discussing the results found, this research concludes with a presentation of the implications, both theoretical and managerial.


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