In modern classrooms, lecturers are faced with numerous issues as they compete for students’ attention among a diversity of communication stimuli. This review aimed to review various social media benefits to educational institutions, faculties and students. In the review various social media benefits were discussed range from its benefits to educational institutions, to faculties and to students and also the various means and types of social media via social networking sites were listed, such as Facebook, YouTube, Bloggs, MySpace, Twitter etc.  To conclude, the social networking sites have gained huge momentum and popularity among college and school-going students in this ever growing internet era. It’s evolving as a real-time, two-way communication platform and marketing, promotional vehicle for institutions to raise its online brand, share experiences, knowledge and information within its major key players. No uncertainty, in the upcoming age, social media will definitely act as a major role in higher education establishments in diverse configurations.

Keywords: Social media; faculty; student; educational institutions; social networking sites