Assoc.Prof.VictorAdîr, Ph.D., Assoc. Prof. George Adîr, Ph. D.,

Lecturer Nicoleta Elisabeta Pascu, Ph.D., Assist. Prof. Laura Ivaşcu

POLITEHNICA University of Bucharest, Romania

Problem Statement

The purpose of this paper is to present the importance of graphics to design a logo. In the same time is about the meaning of a lot of symbols to create logos. The management of both, namely colour and design, is very important in this field.  A logo is a representative graphic object of a company and that is why, to create a memorable and timeless graphic representation, is a hard and interesting work. This paper talks about symbols used as “building” elements in this creative work.

Purpose of study

In this paper we have tried to explain, by some examples, the importance of symbols in a logo design work. The element called symbol is presented in a few situations, in different graphic representations, for what we have tried to explain its meaning.

Methods

To establish a method in this area is difficult because of the very large field of graphic representations. That is why we have tried to achieve a method, capable to assure an interesting and powerful representation. This method is gathering together of 2 planes: theoretical and practical.

Findings and Results

 In this study we have tried to answer to a simple question: How to use symbols to design interesting logos? The symbols are very important to define a graphic representation and in this paper we have developed a few aspects concerning this matter.

Conclusions

    By using graphic elements as symbols represent a special design. We may call it just “the language of logo design”.