The Academic Events Group, 3rd WORLD CONFERENCE on DESIGN, ARTS AND EDUCATION

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EXAMINATION OF EFFECTS OF GESTALT THEORY ON GRAPHIC DESIGN
tahir erdal

Last modified: 2014-04-09

Abstract


Aim:

The purpose of this study is to examine the effects of Gestalt Theory on graphic design. For this purpose, the perception in the Gestalt Theory has been addressed with regard to the relation of graphic design products , design principles and design elements.

Method:

In this study the descriptive method has been used. The horizon of the study is composed of determination of gestalt effects on the graphic designs. The example of the study consists of determination of gestalt effects on typography, emblem and logotype designs from the graphic design areas. These effects are coverĀ  figure-ground and closure principles

Results:

It is determined that according to Gestalt Theory, the principles forming perceptual organization laws in the visual perception of Gestalt Theory are included in the graphic design principles, and that for graphic design process and graphic designer, the use of the principles of Gestalt Theory forming the perceptual organization laws have positively affected the perception on graphic design.


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