In the last decade, the fields of human-computer interaction (HCI) and interaction design increasingly concerned with the issues of fun, enjoyment and pleasure. The concept of fun becomes an important and obvious issue for the development of usability of a product. It is considered to be an emotional aspect of interaction of a product. Therefore, the views and interpretations of fun through products are subjective and personal which depend on age, gender, race, educational and cultural background and socio-economic status of a user. Regarding these differences, a comparative study was conducted with the users in different socio-economic status to explore the concept of fun in everyday experienced products. The purpose is to understand what feature and characteristic of a product that makes that product fun and enjoyable to use. A total of 30 users in low, middle, and high socio-economic status were interviewed individually to elicit their personal views and interpretations of fun from a pool of 32 products. The collected data was qualitatively analysed by the utilisation of content analysis procedure. The results of the study showed that, the factor visual aspect is the most important feature that makes a product fun and enjoyable to use for the users in three different socio-economic statuses.