The Academic Events Group, 3rd WORLD CONFERENCE on DESIGN, ARTS AND EDUCATION

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ICOGRADA’S GLOBAL SYMBOL APPROACH AND ITS AFTERMATH
Ezgi Toraman

Last modified: 2014-04-22

Abstract


Human beings, before the invention of writing, used the symbols they drew to cave walls and leather as a communication language, and following the invention of writing, on the other hand, they have turned this communication language into letters. Societies, formed by moving into a settled life, have developed cultural and language structures that are different than each other, and this in turn enabled different expression forms in the communication process. Some of the expressions in these expression forms correspond to the same meaning, and same expressions may have different meanings in cultures which are not involved in an interaction frequently with each other. People who get together for various reasons in a rapidly globalizing world in the 21st century may experience ambiguity because they have different languages and cultures. Symbol and pictogram systems formed to prevent this ambiguity aim to establish more comfortable and comprehensible communication. In the Committee of International Graphic Design Association (Icograda), established in 1963 in London, the perception problem of pictograms in an international level as a global language was discussed, and studies were conducted to form a single international visual system. The current study investigates the presentation of pictograms, which is a visual system, within the global language integrity, and focuses on the international symbol approach of Icograda, developed based on this presentation. In the study, the scanning method and comparative analysis method, one of descriptive approach models, were used. Key words: Pictogram, Symbol, Icograda, Globalization   * Başkent University, Faculty of Fine Arts, Design and Architecture

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