Typography, since the dawn of man is an indispensable tool of expression. That tool, which is formed by symbols and sequences have main duty; transferring content to the reader. Thus, typography principles of visual communication plays a pivotal role for the transmission of the message. In typography, font size, color selection, kerning and hierarchical ranking are very important factors in the perception of content.

Especially nowadays being used in many areas of the kinetic typography applications, has given a new dimension to the design principles. The transmission to the audience, with elements of movement was further developed and strengthened.

In light of all these, which will be held during the course of kinetic typography practices; differences in perception between right and wrong visual communication will be implemented on a project. Variations, with different size-color-scheme applied graphics products would offer students the different meanings of the text to appear as live... At the end of the study, the results of this experience will be reported in this paper.