The Academic Events Group, 3rd WORLD CONFERENCE on DESIGN, ARTS AND EDUCATION

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THE PROCESS OF CREATİNG AWARENESS İN GRAPHİC DESİGN: MOTİON POSTERS
Mesut TANRIKULU

Last modified: 2014-04-22

Abstract


Even though there are lots of varieties of graphic design areas today, the posters, which are one of the most effective ways of informing the public about the solutions of the problems among other communication tools, kept up with developing technology and changed not only according to technical facilities but also art movement at that time. Motion posters, which are designed on numerical platforms by animating and are presented with LCD technology, attract people. In last a few years, motion posters which showed up by animating some movie posters done on digital platforms will maybe meet us so as to present some products, create awareness of the consumers and increase sales. Today, the competition of being better and more different for the companies will help the new advertisement to be widespread. The poster making its target group felt its existence there by making use of the principles of specific design, must make itself noticed. There needs an impressive and strong feature which makes them noticed the piece of paper hanging on the wall: Motion.what (fiili uyduramadım) a mini fragment for changing the attitudes and perceptions of the target audience, visual images and typographic elements of poster in a specific sequence will increase noticability of poster through this message bombardment The purpose of the study, now only used for experimental animated banner mobilization of movie posters in the coming years in the varieties of the other posters are questioning whether to use. In this context, hatching mode and effect analysis methods are research methods that will be used.

Key words: Poster, Motion Poster, Principles of Specific Design


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