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A man since its birth is formed by the society. Socialization is the process of adapting an individual to the social standards. However, in relation to the other people, it is rather a process of mutual acquaintance and building new relationships. With whom we enter into new relationship often depends on how we look at other people. It is up to each one whether to favour the personal or physical attractiveness of others when selecting friends and partners. In children, most attention is focused on physical attractiveness, by which they choose their friends, companions, partners for game and for spending breaks and leisure time. Physical attractiveness includes height, weight, symmetry of the body and face, proportionality, the posture of the body, waist-hip ratio, modality, particularities of movements etc. The aim of the paper is to present the results of the research, which examines the view of children to physical attractiveness. The data is obtained through a questionnaire survey. The research took place at primary schools in Olomouc region. The respondents are pupils on primary schools aged from 9 to 11 years. This paper is a part of wider context of the project IGA_PdF_2017_002.