The Academic Events Group, 9th World Conference on Educational Sciences

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Undergraduates’ Attitude towards Business Forecasting Technique on Mobile Devices
somruay Apichatibutarapong

Last modified: 2017-03-30

Abstract


Business Forecasting is an essential core requirement in most business undergraduate and graduate programs. Correct statistical usage provides not only any trends in what has happened in the past, but also predicts what may happen in the future. Mobile learning allows students to have more control over their own learning, to think analytically as well as critically and to construct their own learning through technology. Most statistics teachers are generally focused on improving the cognitive aspects of instruction with little interest in the emotional component of learning. However, attitude towards statistics influences a person’s statistical behavior inside and outside classroom and their willingness to attend statistics courses. The research aims to address the attitudes towards the business forecasting technique on mobile devices for undergraduate students. Data were collected from 60 students who enrolled in business forecasting in Suan Sunandha Rajabhat University. The quantitative approach was used to investigate the assessment in attitudes towards business forecasting technique course. It was revealed that the overall attitudes were somewhat agree (Form A). In addition, the overall students’ attitudes toward business forecasting technique on mobile devices were agreed. (Form B).


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