The Academic Events Group, 9th World Conference on Educational Sciences

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The role of case study and real-life examples in teaching business statistics course
Andrei Kolyshkin

Last modified: 2017-03-01

Abstract


Case study method is one of the widely used methods in MBA programs around the world.  Its effectiveness  has been demonstrated for marketing and management courses. It is rather difficult to implement case study method for quantitative courses (such as a managerial statistics course). Real case studies in statistics are not so simple and require some knowledge of statistics. The challenge is to use this approach for basic statistics course assuming that students did not have statistics course before. In such a situation a case study should be (a) interesting, (b) related to the problem or case students are familiar with, (c) not too difficult to analyze (sophisticated statistical methods should not be used).

In this paper we discuss a case study related to evaluation of study programs in Latvian universities and colleges in 2012. In addition, three real-life examples from different areas of statistics are also analyzed. The case study and real-life examples were gradually introduced in a business statistics course during the period of several years. Analysis of the results of the survey among students showed that not only the interest to the course has risen but also the willingness to apply statistical methods at work .


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