Abstract--This research aimed to examine influencing factors on the service quality of home stay business in Ranong Province, Thailand, and to propose strategies to enhance the value added to the business. This quantitative research collected a total of 400 respondents who were the guests of home stay business by use of the convenient sampling technique. The descriptive statistic by frequency, mean and standard deviation was employed for the data analysis. The findings revealed that the outstanding, influencing factors in each component on the service quality of the home stay business included thoroughness and accuracy of the service, knowledge and skill of the staff in informing guests about the home stay service, modern equipment used in delivering the service, understanding of guests’ needs and expectation, and fast service with efficient sequence and promptness in delivering the service.

Keywords: Home Stay, Service, Service Quality.