Bonding the university with the society is a widely discussed topic in international literature.  However, the university social responsibility in relation with the underprivileged sectors has not been amply investigated.  This current research makes an analysis of the university-society linkage with the underprivileged sectors in Ecuador.

This research was carried out through a case study at the Politécnica Salesiana University of Ecuador, which has more than 20 years of experience in making linking projects with deprived and disadvantage sectors. The methodology used for the analysis of these projects has been taken from the “Working with People” model, which is suitable enough for the planning of high social complexity development projects.

The results show the suitability of the WWP model for the university-society linkage projects, and they also outstand the contribution of the UPS (Politécnica Salesiana University) to the development of deprived sectors from three dimensions, which are the economic, technical, political – contextual, and social – ethical.

Keywords: university-society; underprivileged sectors; working with people.