Illustration generally defined as “expression with image, meaning increaser of the text, subject telling pictures”, has importance in visual communication design and graphic design departments. This hybrid discipline which is in between art and trade, owns a place in many design education areas and design education projects including packaging design.

In regards to packaging design,  this field focuses on not only protecting the product from outside factors but also communicating with the target audience. The difference of this area of expertise is the design product has a direct communication with the client. The packaging design is mostly on a shelf or rayon where the target audience can directly handle, examine and make purchase decision about it. During this time the packaging design can communicate with the audience by the help of the visual design.

When it comes to visual communicating with the target audience, illustration is one of the design elements that can preferentially be used in packaging design.  As a matter of course, in packaging design lesson projects one the design solutions come by illustrative approaches. Illustration and illustrative approach can make a sincere and warm design communication bridge in packaging design projects.

Key Words: Illustration, Packaging Design, Visual Communication Design.