The main purpose is to analyze the effects of important social events to creativity and application fields through the graphic design process.

Method: From 1950’s to present, important social and global events are analyzed; the effects of these events on graphic design products, in terms of form-content relationship, are observed. The Gezi Park Protests / Actions which took place in Turkey in May 2013, have been selected as a case study.

During the Gezi Park Protests, which has selected as a case study, street art has been used by people as a means to express themselves. The simplicity, immediacy, a sense of humor and openness of the graphic products of this era are the results of this social movement effects on creativity.

The creativity notion in the contemporary world may be assimilated as an organism. This organism reacts to occurrences that are constantly appeared throughout the history. It simultaneously expends with ideologies and gains volume as well as the artistic aspects of humans over time. Thus, the creativity process can be observed as a mechanism that contains and exposes multiple reflexes to the outer influences or impacts.

Within the illuminating perception of self-identity that the modernity brought, artists started to produce commonly more personal works that tells about themselves, as a matter of fact, they revealed an uninhibited perspective that is socially influential in the art scene of Renascence, which was the restrictive order-produce-pay period in the art relations.

In this manner, the progressive act of creativity is examined through its relational frame of the recent annals and social events.

Burak Kaleli, Research Assistant

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Hacettepe University

Faculty of Fine Arts, Department of Graphic Design