Last modified: 2014-04-22
Abstract
Globalization is an economic, technologic and sociological phenomena which we can attribute to many factors such as the search for dominions by those countries which completed their post war industrial revolution, migration into the metropolitan cities by the troops who had become unemployed due to mechanization, economic reasons based on the production and trade which have reached to international dimensions (e.g.: market seeking etc.), and developing communication. This concept also implies the fact that the individuals and communities have become dependent to each other.
The attempt to interpret the art in different ways in our present day as a result of the globalization discloses the fact that the respect for the works and artists must be once again emphasized as it should be. Starting with the simplest example, portraying and using Leonardo da Vinci’s Mona Lisa in different forms and reflecting such changes to the individuals in the rapidly developing communication process as if they were normal show that the art is adversely affected by the globalization. This postmodern approach that rapidly spread up as a result of the moustache and beard parody depicted in the Mona Lisa reproduction by Marcel Duchamp has rendered unavoidable the destruction in the globalization process.
Of course, technological development and resolved communication problems are an amazing process. But, the negative results of this process and the distorted works indicate that it is not only the states which are exploited under the guise of globalization, but also the culture in those states, and the art and artists, epitomized as a target. Under the circumstances, the worry felt with regard to the trajectory in which the art will follow or be routed in the future becomes more of an issue.
Key Words: Globalization, Postmodernism, Modernism, Marcel Duschamp.