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Package creates an identity for a product. It must have the feature to be able to reflect characteristics of product to consumers properly and convince them to give money for it. Impacts of packaging design on attracting consumers who interact with product through its package is incontrovertible. In this regard, it must be paid attention on use of typography and colour in packaging design. Typography must be used in a way in which it does not disrupt the integrity of package. It should be in harmony with any other designing elements. When selecting colours to be used in package, it must be made choices such a way that can allow elements, which are desired to be emphasized, to come into prominence. Colours to be able to reflect product properly and be in harmony with it must be preferred. It must be determined characteristics of target audience properly and then a typography to be able to affect their decisions positively must be selected, and favorable colours must be preferred. Besides, selecting image or illustration and background colours to be used in packaging design are also among other constituents to take into consideration in terms of typography.

In conclusion, functionality of typography and colour in packaging design has a crucial importance. Choices and selections must be done by considering the impressiveness of, the importance on interacting with customers of, and the ability of persuasion on consumers of typography and colour in packaging design, and it must be paid strict attention to proper use of these elements.