Marketing is expanding to every place. People are living with marketing and become part of their daily life. There are many marketing courses from school, university, organization etc.

There is a massive number of marketing in television, billboard, social media, newspaper, radio, or even the movie. Many movies show technique, strategy, and form of marketing inside the movie. Even though there is not the movie about marketing or management but there are an adventure, action, romantic, or even comedy. Those movies show marketing beneath the story. Fox example, the best practice of public relation and persuasion campaign from Hunger Game is the top generation idea of marketing from the movie. As well as, The Intern show the practice of growth strategy from Ansoff’s matrix. Those two are the example of marketing that inside movies which are the popular one. Marketing is everywhere, you cannot live without marketing. The success of business, most of them come from good marketing.

The critical review and the interview of generation Y will suit to purpose on how movie impact their knowledge of marketing and how people acknowledge this. People can learn one of them from the entertainment which is the movie. But, do people really understand and think beyond this point. The movie is more than just the entertainment as now movie become a place for learns marketing. Furthermore, how movie become awareness to all audience rather than just for fun. And how people learn from the movie?

Key word: 1. Learning, 2. Marketing, 3. Movie